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Research papers

Assessing corporate brands and product brands in pharmaceuticals

The pharmaceutical industry follows a model where product brands stand alone and the company is not strongly linked to any specific prescription brand. This allows potential corporate protection should a leading brand have PR issues around a drug....

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Angelina Dolan, Alice Neal, Sally Graham, Nicole Liptrot
November 10, 2002
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Citation

Dolan, Neal, Graham and Liptrot (2002a, November 10). Assessing corporate brands and product brands in pharmaceuticals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-corporate-brands-and-product-brands-in-pharmaceuticals


Research papers

The sales force and electronic territory management

In today's rapidly changing climate it is vital that companies maximise the return from their investments. The sales force is one of the largest investments, and companies have added to that investment by introducing computers and electronic...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: David Holmes
June 1, 1994
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Citation

Holmes, D. (1994a, June 01). The sales force and electronic territory management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sales-force-and-electronic-territory-management


Research papers

The role of research in strategic planning for a multi-national pharmaceutical company

The main aim of this paper is to focus on the role of research in strategic planning for a drug company, taking a particular programme of surveys amongst doctors as an example of the contribution which research can make.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: David S. Mitchell
June 15, 1983
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Citation

Mitchell, D. S. (1983a, June 15). The role of research in strategic planning for a multi-national pharmaceutical company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-strategic-planning-for-a-multi-national-pharmaceutical-company